Rationale:

Ensure fiscal health and a positive reputation in the local and national educational communities.

Strategies:

• Develop long-term financial projections that balance tuition increases with the need to remain competitive with faculty and staff salaries and benefits.

• Determine ideal enrollment connected to the admission study conducted in 2017.

• Continue to reduce debt and grow endowment, and establish Provision for Plant Replacement, Renewal, and Special Maintenance (PPRRSM) endowment.

• Collect and analyze data, utilizing research for decision-making.

• Create a master site plan for both sides of campus.

• Increase engagement and support from all constituents with an emphasis on alumni and external community.

• Create interest from prospective parents through more intentional marketing, develop a framework for building awareness of Oakridge’s value proposition, and articulate Oakridge’s educational outcomes and programs of distinction.

• Utilize the website to attract and engage prospective families, and incorporate storytelling through student leadership blogs and video testimonials from students, parents, faculty, staff and coaches.

• Identify and discuss ways to use financial assistance strategically.

• Explore the use of merit-based assistance, with increasing student quality as a top priority.